December 15, 2006

Gears sells 2 million units

Written by
The Monkey

Pro-G (here) are reporting today that Microsoft have announced that Gears of War has become the fastest selling next-gen game of 2006, and the fastest selling XBox exclusive title of all time. In the 6 weeks since Gears was launched, more than 2 million units have been sold (and yes that’s sold, and not shipped). This has also had some interesting knock-on effects too:

  • The XBox Live Gold membership sign-up rate has gone up 50% since the game was launched.
  • More than 1 million unique users have taken part in over 10 million online gaming sessions in the game
  • It appears that Gears really is the killer (no pun intended) app that Microsoft wanted it to be. I myself love the game, especially online (read my initial thoughts here) and can see why so many XBox 360 owners have bought into Epic’s title. Now if only Sony had such a following for any of their franchises!!

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